Brand Deal Calculator
A brand offer is just a starting number. Whether it's a good deal depends on how it compares to what the work and rights are actually worth — and that's a comparison you should make before you reply.
Don't react to the offer — evaluate it
When a brand sends an offer, it's tempting to judge it emotionally: "that feels generous" or "that's an insult." Neither is a useful reaction. The useful question is, how close is this to a fair target for the deliverables and rights they're asking for?
In the calculator you enter both the deal details and the brand's offer. The tool compares your offer to the target estimate and gives you a clear label — Strong, Fair, Negotiate, or Seriously underpriced — plus the exact dollar and percentage difference. That turns a gut feeling into a number you can act on.
What the analysis tells you
Strong offer. At or above target. Take it, or negotiate only minor terms.
Fair offer. In a reasonable range. A light counter on usage rights might still help.
Negotiate. Below target. Counter with a justified quote, line by line.
Seriously underpriced. Well under half of target. Push back firmly or consider declining.
Pair it with a deal score
Alongside the offer analysis you get a 0–100 deal score that explains which factors moved it — paid-ad usage, long usage windows, exclusivity, complexity, and how your offer stacks up to target. The score makes your reasoning visible, which is exactly what you need to negotiate with confidence instead of anxiety.
The analysis is an estimate, not a guarantee. Use the label and the gap as leverage to start a conversation — not as a fixed verdict that locks you out of a good relationship.
Have a range in hand and not sure what to say? Go straight to the negotiation scripts.